Gruppo Euromobil's new 2023-2024 press campaign, photographed by Beppe Brancato, aims to highlight the common foundations of the three brands - Euromobil, Désirée, Zalf - presenting them with the same look and feel.
The protagonists are iconic elements that come in brand new finishes as well as some novelties from the 2023 collection. The setting is that of Fabrica, a famous project by Tadao Ando located in Treviso - An architecture with a suspended atmosphere that represents a tribute to the Veneto region, that of Gruppo Euromobil, and the tangible symbol of a constant eye on the new.
Three different oversized spaces flooded with light, concrete walls and large windows make up the ideal setting to enhance the essential and elegant traits of contemporary design pieces that transcend time: The SEI kitchen designed by Marc Sadler for Euromobil; the cosy living room composed of the Sheridan sofa and the Eben armchair, designed by Matteo Thun&Antonio Rodriguez for Désirée; the versatile Freespace modular system designed by architect Roberto Gobbo for Zalf. The result is a common thread that makes the advertising campaign coherent and enhances the location as an authentic space to live in, enriched by paintings and sculptures that recall the Group's indissoluble bond with art.
Developed with three single, right-hand, consecutive pages, the new press campaign will be published from November 2023 in a careful selection of Italian design and lifestyle magazines, in synergy with the presence of the new collection in Gruppo Euromobil's showrooms and authorised dealers.