Salone internazionale
del Mobile 2011

Milan 12/04/2011

Zalf forniture and Désirée sofa at SALONE DEL MOBILE MILANO 2011 – Hall. 10 park C15 D18

Euromobil Group is present at Salone del Mobile 2011 with total home project of top design but affordable thanks to Zalf furniture for day, night, children, home office, and with the new unique and distinctive novelties of Désirée sofas, armchairs and beds.
 
The Exhibition layout for this very important edition, is therefore the result of a process that summarizes the business experiences, characterized by a narrative and expressive value, engaging and highly distinctive.
 
The work and modeling of space, both in qualitative and in quantitative terms, is characteristic of an accomplished architecture in which materials and scenery are the main actors of an expository language, all for an exclusive and better representation of the total contemporary home.

The space of 1000 square meters, is divided into two levels. On the ground floor are represented the two companies, Zalf furniture and Désirée sofas, united by a shared space of double height entrance hall and offices.
The reserved area on the upper floor, is a place of meeting and for the event dedicated to the chef Cristian Mometti and the creation of its combination tastings in “vasocottura”.

The area Zalf   “TOTAL HOME DESIGN” is represented in two solutions "home" where a warm tones atmosphere and a sophisticated and innovative design meet in a concrete way the needs of contemporary

The children space is present in the exhibition area with its own language, diverse and dedicated, imagined for a young product, designed and unstructured, where the six proposals become the undisputed protagonists of the exhibition, dialoguing with carpets, bedspreads and creating a play of colors and emotions. A space to visit where suspended volumes, materic finishes
and video-walls are in continuous contact with the products, assuming a value of expression particularly engaging.
Désirée sofas presents its new collection in an elegant and balanced ambient, where the exhibition idea is linked to “LA CASA DEL COLLEZIONISTA”. Here the works of the masters Ennio Finzi and Pope dialogue with the architecture and the display products, creating an alchemy made of sophistication and uniqueness.