The investment allocated for 2011 has been increased from the previous year and includes double and single pages at the beginning of the most important magazines and high circulation, in a strategic position to make very visible marks Euromobil - Zalf - désirée, thereby arousing the interest of the end user for our products.
The massive advertising campaign is as follows:
- Product campaign on the main national
- Editorial and advertorials dedicated to TOTAL HOME DESIGN, the draft Furnishing
home total, 100% made in Italy, signed Euromobil Group;
- On the home page of the websites ArchiExpo-Il Giornale-Interior-TG Com-Leonardo-At Home;
- Commercials and films special on TV La7 Gold and Leonardo
- Cultural and sporting events.
Once again, the Euromobil Group itself on the market with a massive advertising campaign for the product, while supporting significant artistic events, a sector in which the Group is the protagonist continuously for 30 years in a strong and distinctive.
It also continues the sporting association with the glorious cycling team-Zalf-Fior Euromobil-désirée. P>