1995

Progetto Multisystem

Progetto Multisystem

Computerization and the integrated management of orders are the basis of the Project Multisystem. In the mid-nineties, Euromobil was able to receive orders immediately via modem through the telephone network and then process them with a direct transfer from computer to sale point’s computer system. This procedure eliminated the transmission errors and sped up the communication, allowing to send to the retailer the confirmation of the order and the indication of delivery terms. In this way, it offered the same service also to medium and small retailers and abroad. The application of the computer program ADA allowed to design a project ad hoc, and it was the trump card to of a market requiring customized solutions. As stated, the fair management has enabled to achieve a high level of production efficiency and to align investments in direct relation with both the resources of the Group and with the actual demands of the market. Since the offer to the customer was transformed from mere product to a range of services, Euromobil has managed a training of the sales network. The agents are converted from simple sellers to marketing consultants, able to point out the transversality between the different brands, without reasoning with “closed doors” but by furniture type. In Euromobil you start to rethink the spread of the offer, the way in which these products are exposed in the stores and the provision of assistance to the seller.