1985

Euronews

Euronews

In 1985, the Group decided to invest in another publication: "Euronews", name that meant to convey a strong message of change and emphasize the cultural and production transformation of the company. The subtitle of the head, “Arredamento, Arte, Informazione, Sport” ("Furniture, Art, Information, Sport"), marked the Group's interests and future investments. "Euronews" have been published until 2000 and distributed to six thousand customers, dealers and suppliers. In the magazine there are editorials on products, the advice of the accountant remains as in "La Pialla", but the content ranges over from the Country’s economic issues from problems of production at a local level. In "Euronews" there is a lot of space for advertising campaigns of the Group and the statement of investment promotion, not only as institutional campaigns and advertising planning in various media, but also as catalogues and new sales tools. There is also information about the technological innovations Euromobil Group has invested on, as the expansion of production structures, the ADA program or installation of the fax machine (1986), or the spread of the ADA software design to sale points (1993 ) and a free phone number for customers (1995).