Participating in the exhibition “Arte Fiera” as the main sponsor, the Group Euromobil begins to communicate, in a systematic way and through the exhibitions, the union between art and design. It was decided to study a creative and enriching contribution and value, both for the company and for the exhibition. In 2007, the Group chose not to present products but to communicate their commitment to the promotion of the arts. Exhibition totem, which marked out the stand, showed “ “I luoghi dell’arte” ("Places of art") where the company has supported art events, while at the middle, videos projected critical contributions to explain the relationship between art and business. In one of these interventions, Philippe Daverio stated that“Lucchetta brothers have realized that the enterprise can make good to art, but art is good for the enterprise because it generates corporate identity. And now that the competition is open to successful dimension of globality, it is necessary not only to be excellent but present themselves as unique. In order to make our specificity to be understood, art demonstrates to be the ideal tool and the museum is transformed from a gymnasium for the solitary researcher in a meeting place where the community of tomorrow is shaping".".