In the nineties, the company increased its investment in institutional advertising, id est the promotion of arts and sports events and attendance at the sector trade exhibition. For this reason, the Group availed itself of the collaboration of the agency Verba DDB and Gianfranco Marabelli, who followed corporate communications since 1999. Finally, after Bianchi & Kerrigan, since 2004, the Group is followed in the co-ordinated image by ValentiniCesarottiAssociati. In this period also began collaboration with the photographer Ezio Prandini. It was more important to promote the philosophy and business vocation than to promote individual products. Cultural initiatives aimed to convey the message that, in art and sport, the Euromobil Group was the bearer of the same values of the deep industry reasons.