1995

Désirée joins the Group

Désirée joins the Group

In 1995, Euromobil Group acquired Désirée, a company in the sector of upholstery located in Tezze di Piave, which existed since 1968. This reality, whose name has been kept, enjoyed a good image in the market, but the factory had a craftsmanship feature. The acquisition responded to the need to offer a full range of house furnishings, expressing the unique philosophy of Euromobil Group, as well as a vocation in the manufacture of industrial products. For this reason, Désirée has been the subject of a complex reorganization both of production facilities, and of logics management, distribution and sale. A training program has been implemented for the personnel, so that the production and market position of Désirée was coherent with that of Zalf and Euromobil in the range middle-high / high. This process has been gradual over the years and coincided in the late Nineties, with the expansion and renovation of production facilities, and today with the design of exclusive models, some with patented, and collaborations with young designers Edoardo Gherardi, Jai Jalan and Andrea Lucatello, and the already known Marc Sadler.